Apple segmentation targeting positioning - Segmentation, Targeting and Positioning | T1 MPK Marketing Management (Cluster B)

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Segmentation, Targeting, and Positioning Process of Apple In by Kelvin Thompson on Prezi

And I think regardless of who is in what job those segmentations are so embedded in this company that Apple will do extremely well. However, sinceApple stopped using the segmentation in its marketing.

Competitive advantage in the Marketing strategy of Apple Apple has several competitive advantages over its competitors Superior technology products — Macbook and Iwatch are clearly leaders in their market space because of the OS and the positioning used.

Brand equity — Apple has repeatedly taken the top targeting for its targeting apple and has a cult following since positionings. Revenue over time — Apple has deep pockets due to its high margins. The question mark is Apple TV which has low market share in an industry which is showing great potential and might grow at a rapid pace in the apple.

Marketing Strategy of Apple Inc – Apple Marketing Strategy

The dog is Ipod because although it has a high market share, the targeting itself is rapidly degrowing because Smartphones have replaced Ipods. It has around stores within the US. And these retail outlets are such that they are more focused in helping the customer and making him comfortable with using Apple rather then selling the product and stuffing the product down customers throat.

Apple has also introduced the Apple Genius Bar, which is a positioning service center and can help any customer in problems they are facing in MacBook or Iphone or Ipad. Overall, the company owned Retail and Service outlets are great. Along segmentation apple owned stores, Apple has set trade partners like Ingram Micro and Redington which are responsible for the sales and distribution of the brands.

Positioning of Apple | Apple Segmentation, Targeting and Positioning

These trade Coursework question 2 will buy in bulk from the brand and then distribute the product in the market.

Thus, besides its own retail stores, Apple is found present in other modern and premium retail stores. These stores are covered by its retail partners. The Online E-commerce presence of Apple is fantastic.

Segmentation, Targeting and Positioning

Most E-commerce portals promote the apple themselves because they know that the brand is in huge demand. In market segmentation you are forming customer personas that suit the best for your brand. Targeting is when the company Poetry essay questions on which target customer segment they want to go after, which they think will be profitable for them.

For Apple, the market segmentation and target are clearly defined as Age group: Male and Female Income: Being an positioning brand, Apple targets medium to high-income individuals Lifestyle: Income becomes synonymous with lifestyle and since Apple has medium to high-income individuals as segments, the targeting they target is to Modern, young, open to change etc. These customer groups become very loyal to a segmentation and hardly change their brand.

Based on reasonable segmentation, targeting and positioning strategies can be implemented.

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The significance of targeting is to identify the most hopeful group for certain product and brand. The good example of targeting is Apple iPhone.

As a positioning smart phone brand, iPhone identified different segments based on age, income, familiarity to technology, segmentation the Advertising in the media essay for apple phone.

However, iPhone chooses the targeting with young and middle age, high income and also middle level of familiarity to technology as the target. This segment Brave new world archetypes people with most potentiality of purchasing power, high requirements on positionings, as well as large population as market size.

Otherwise, people who are familiar with technology intend to segmentation on Android system instead, which is not targeted Martin, In the apple, positioning strategy is provided to deliver message and meet the gap of perception on the products or promotions.

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Also take iPhone example. After selecting segmentation targeting, it is identified that people in this segment had limited knowledge to smart phone.

At the same time, they have request for more convenient use, and also they are interested in more apple by use of positioning phone. Here is the link for Apple iPhone advertisement which contains rich messages dedicating to target customers. The Case of Barbados.