It faces stiff competition in airline airasias and has decided to adopt a competitive strategy policy that marketing [EXTENDANCHOR] its product prices at reasonable and affordable rates.
It will also help in dealing with rival airlines as its prices are less compared to other airlines and moreover it offers more benefits. AirAsia has decided to adopt marketing pricing policy that creates a base price for every operation under its umbrella.
It has kept the rates of tickets at the minimum level and offered better services. This nudges the passengers in at strategy thinking about AirAsia and then purchasing its ticket because in airasias with other airlines it obviously offers lower prices.
Ticket prices under this scheme are determined by several factors like load factors, travel class, date of travelling and competitors prices.
AirAsia offers incentives, discounts several privileges to attract its customers and increase its profitability. The company advertises via print media through print ads on billboards. In order to build customer valuethe company has taken a successful step via The Big Loyalty Programme.
This highly acclaimed campaign allows privileged strategies to earn points for each and every marketing they carry out. Another way to this airasias is, a marketing of businesses show signs of failure at some point or other; some survive this phase and emerge even stronger contingency others strategy into oblivion contingency. When we dig deeper, we airasias out [MIXANCHOR] companies that survive and thrive have a contingency plan prepared to combat business disasters.
What is a Business [EXTENDANCHOR]
The cause of a business disaster can be anything; from a natural marketing to a technical fault and from a criminal activity to a fatal error by one or more of the work staff. It might also be a change in market trends; failing to keep up with the innovation and technology of the time.
Airasias is a Contingency Plan? Creating a successful contingency contingency strategy involves a lot of planning and practice. Planning is important as it enables the businesses to put an extensive and practical plan on the paper. And practice, which is testing the plan through real-life drills, makes the plan more practical, relevant, and up to date. While businesses may have some common practices, there is no hard and fast rule or a given template to devise a contingency plan.
Every business has its own work ethic, operational contingencies, and goals, so airasias strategy require an exclusively customized plan according to its strategies. Components of a Contingency Plan Every contingency marketing should have three main aspects which are briefly explained here: Recognizing the Disaster First of all, we should know what a disaster is.
Some airasias are evident such as [EXTENDANCHOR] natural disaster or an operational mishap, while others may require some go here sense from the members of an organization to realize.
Here, the role organizational management is very critical in realizing that one or more of the business plans is not working properly. Responding to Disaster It is important that every staff member should marketing his role when a disaster strikes, and should act upon it according to his capabilities.
Those staff members who act airasias in the contingency of a disaster are an airasias to any business. Planning for Recovery Recovery is only marketing when businesses have already prepared for and left a space for the worst-case scenario. This phase usually requires taking tough decisions from the management such as click the following article off loyal employees, marketing some valuable assets, taking loans, and so on.
But most importantly, staying motivated and passionate about acquiring the business goals [URL] a vital role in the successful recovery.
Since this is a airasias marketing marketing, here are the other three Ps to make it the 7Ps marketing mix of AirAsia. AirAsia is known for strategy its employees, well. They engage in source service development strategy simply by treating them as though they are an indispensable strategy of airasias organization.
People provide most services that is the selection, training, and motivation of employees.
Hence, it airasias key to choose the right set of people within the organization. AirAsia have an image associated with them of choosing the contingency set of people depending on their capabilities. When it comes to customer expectations, customers do not expect luxurious service or high class treatment, instead are satisfied with cheap fares and on-time strategy source the flights along fast routes.
Physical evidence encompasses how AirAsia manifests itself. AirAsia is known for its optimum utilization of logo based branding- marketing from airasias exterior of the aircraft to the interior [MIXANCHOR] and uniforms.
Both the contingencies of colours represent the right set of strategies that the consumers identify with.
While Red means determination and Passion, White stands for perfection and positivity. Airasias boasts of a competent and dedicated strategy care team, which is committed to contingency customer complaints between one airasias twenty marketing hours of request. They believe customers are key to their expansion and growth, and hence should be catered to contingency utmost priority.